Apgujeong Rodeo Street

Gangnam's high-fashion street, leading Korean luxury trends since the 1990s and often compared to Beverly Hills' Rodeo Drive. Luxury flagship stores, designer boutiques, plastic surgery clinics, and high-end hair salons line it, making it a hub of 'Gangnam beauty tourism.'

It is pricier and more formal than nearby Garosu-gil, a place to see trends one step ahead. Recently it has drawn buzz as a cluster of cafes and restaurants favored by young celebrities and K-pop idols.

Honest tips: prices are high even for Gangnam, so budget generously for food and shopping. Window-shopping alone is rich, but without a clear target your wallet lightens quickly. Pair it with nearby Garosu-gil, Cheongdam art galleries, and Dosan Park for a full day; Apgujeongrodeo station connects directly. Weekend afternoons are the busiest.