HYBE Headquarters

HYBE (formerly Big Hit Entertainment) is South Korea's largest entertainment company — the label behind global K-pop acts like BTS, TXT, Seventeen, and NewJeans. It moved from Gangnam's Daechi-dong to the Yongsan Trade Center (YTC) in early 2021.

Honest heads-up: this isn't a place you can casually walk into and tour. It's a secured corporate office building, and the public generally can't enter.

That said, HYBE has recently started running a reservation-only pop-up merch store using part of the lobby — but the schedule is irregular, so check the official 'HYBE MERCH' social channels or each artist's Weverse community before you go, or you'll likely be turned away at the door.

Local tip: showing up without a reservation usually means no entry. Many fans simply take photos of the building's exterior — if buying merch isn't your goal, that's the realistic plan.